Online ID personalisation
UK start up
UK Multichannel retailer
Having established credibility on another project, and due to ill health of a function head, invited to lead a team of 10 global sponsorship activation specialists to stabilise and grow the international oil client account in conjunction with automotive partners in 70 countries through 400 customers and 3,000+ users across 5 motorsport series.
Set up vision with the client, established agreed processes to deliver success against brief, developed robust reporting, stabilised client and grew the account, globally.
Go to market strategy
UK plc £400m turnover
Using trend, market and capability assessment, developed a go-to-market strategy for a series of marketing technologies used in UK outsourced customer communications: MRM, DAM, POS, e-Billing, e-Procure, e-Presentment.
Repositioned specialist prop-osition within group solutions sales offer, established clear roles and responsibilities, developed sales capability including CRM and rejuvenated the team.
4 new clients wins.
Invited as Non Exec to support channel development and market growth.
Online growth strategy development into non UK markets: USA, Canada, Europe, plus,
B2B channels sales growth.
UK plc £370m turnover
After an initial period of brand presentation review, team capability assessment, leadership changes and team stabilisation, developed a regional growth strategy for a hire services company.
Foundations laid and direction established for B2B sales growth via 40+ Depots, 200+ people with £25m turnover, pending an acquisition.
Appointed to recalibrate landing page effectiveness, PPC campaign and social media delivery for a series of new Formula 1 Experiences at global Grand Prix. Including agency and budget management against agreed goals. Plus develop a strategy for Elite Supercar Tours to Monaco, Monza and Miami. Ready client for acquisition.
Marketing and sales challenges identified, priorities established, agency motivated and quick solutions delivered to drive improved impressions, traffic and conversions.
Campaign ROI and social awareness improved.
Elite Supercar Tours strategy adopted by new US parent.
Using customer and market analysis re-positioned a multi-channel brand for a consumer products retailer: re-branded own and positioned with known homewares brands. New photographic and product presentation style.Increased e-commerce sales, catalogue and retail sales through newly branded and merchandised stores..
B2B strategy and solutions
Global agency in Geneva
Interim growth leadership in Switzerland for a B2B agency serving global clients. Fully P+L responsible and accountable for client satisfaction, led planning, creative and account teams, based in the Netherlands, to deliver commercial and client success.
Developed sales and marketing strategy, led growth and developed and delivered creative solutions resulting in 6 new client wins and improved country profitability.
Digital marketing to drive business performance.
Go to market strategy.
F1 Experiences and Elite Supercar Tours
UK Official Agent